Facebook & Instagram ads built around the way your customers actually buy
Audience research, scroll-stopping creative and weekly optimisation - so your ad spend goes toward leads and orders instead of vanity reach.
Most Meta ad accounts in Pakistan are running on guesswork
You boosted a post, or a "digital marketing guy" set up a campaign for you a year ago and nobody has touched it since. The daily spend keeps getting pulled from your card, the reach numbers look fine in the ads manager, but you cannot say with any confidence how many of those clicks turned into an actual WhatsApp message, call, or order.
Creative gets stale after two or three weeks and cost per lead quietly climbs, but there is no one checking the account daily to catch it. Pixel or Conversions API tracking is often missing entirely, which means Meta is optimising for the wrong signal and every rupee spent teaches the algorithm less than it should.
The result is a campaign that looks "on" but is not actually working - and a business owner who has stopped trusting Facebook ads as a channel, when the real issue was never the platform.
From audit to a campaign that runs on data, not guesses
Four steps, repeated weekly once the account is live.
Audit & audience research
- Review existing account, pixel, and past ad performance
- Map your actual buyer - demographics, interests, past customer patterns
- Identify the offer angle that fits your funnel
Tracking & setup
- Meta Pixel and Conversions API installed and verified
- Campaign structure built around your goal - leads, WhatsApp chats, or purchases
- Custom and lookalike audiences configured
Creative & testing
- Short-form video, static, and carousel variants built around social proof and offer clarity
- 3-5 creative and audience combinations tested against each other
- Losing ads killed early, winners scaled
Weekly optimisation
- Budget shifted toward the best-performing ad sets
- New creative rotated in before fatigue sets in
- Weekly report with cost per lead, spend, and next actions
What you get every month
- Meta Pixel and Conversions API setup and ongoing verification
- Audience research covering interests, lookalikes, and custom audiences from your existing customer list
- Campaign and ad set structure built for your specific goal - lead form, WhatsApp click-to-chat, or website checkout
- Creative direction and copywriting for at least 3 ad variants per campaign cycle
- A/B testing of audiences, placements, and creative angles
- Weekly budget review and reallocation across ad sets
- Weekly performance report - spend, cost per lead, and what changed
- Direct WhatsApp access to whoever is running your account
Ad spend is billed directly by Meta to your card or account and is not part of the management fee above. For local lead generation, we typically recommend a minimum monthly spend of PKR 50,000-200,000 depending on city and sector - enough for the algorithm to exit learning phase and gather reliable data.
Who this works best for
Agencies & developers
- Selling plots, files, or units where a lead needs to reach WhatsApp or a call within minutes
- Currently relying on referrals and one or two boosted posts
Clinics & aesthetic practices
- Booking appointments for consultations or procedures
- Need location-targeted campaigns with before/after or explainer creative
D2C & online stores
- Selling through Instagram/WhatsApp checkout or a Shopify-style store
- Need catalog ads and creative testing to keep cost per purchase in check
Simple, transparent pricing
Starter
- 1 campaign objective
- Basic audience targeting
- 2 ad creative variants
- Ad copywriting included
- Weekly performance report
- Meta Pixel setup
- Single ad account access
- Email/WhatsApp support
- 1 revision round
Ad spend billed separately by Meta.
Book a Strategy CallGrowth
- Up to 3 campaigns
- Lookalike and retargeting audiences
- 5 ad creative variants
- Ad copywriting + creative brief
- Bi-weekly optimization
- Conversion tracking setup
- A/B testing of audiences and creative
- Monthly strategy call
- Priority WhatsApp support
- 2 revision rounds
Ad spend billed separately by Meta.
Book a Strategy CallEnterprise
- Unlimited campaigns, all objectives
- Advanced multi-touch attribution
- Dedicated creative production (10+ variants)
- Custom audience & segmentation strategy
- Conversions API + server-side tracking
- Real-time performance dashboard
- Weekly strategy calls
- Cross-platform Meta + Instagram management
- Dedicated account manager
- Priority creative turnaround
Ad spend billed separately by Meta.
Book a Strategy CallThese are standalone add-on rates. If you bundle Meta Ads with other Performance Marketing services in a tier, the combined monthly cost is lower.
Questions we get asked
Fair question - the fee covers strategy, creative, setup, and the weekly hours spent testing and optimising the account. Ad spend is the money Meta charges you directly for delivering the ads, and it goes entirely to Meta, not to us. Keeping the two separate means you always know exactly what you are paying for management versus media.
Usually the issue is one of three things: no pixel/CAPI tracking so Meta was optimising blind, one ad creative left running for months without testing, or a budget too small to exit the learning phase. We fix the setup first, test multiple creative angles from day one, and review the account weekly instead of setting it once and walking away. That said, if your offer, pricing, or landing experience has a deeper problem, ads alone will not fix that - we will tell you if we see it.
The account typically needs 1-2 weeks to gather enough data to exit Meta's learning phase, and creative testing needs a few cycles to find winning angles. Most clients see stabilising cost per lead by week 3-4. We recommend budgeting for a 3-month minimum to judge performance fairly rather than pulling the plug after the first slow week.
Organic content and paid ads solve different problems. Organic posts build your page and brand presence over time; paid campaigns are built specifically to drive leads or sales on a schedule you control. They work well together - your organic content often becomes creative material we can test as ads - but one does not replace the other.
Pair this with
Google Ads - Search & Display
Capture demand from people already searching for what you sell.
Landing Page Design & CRO
A page built to convert the traffic your Meta ads send it.
Retargeting Campaigns
Bring back visitors and past leads who did not convert the first time.
Instagram Ads Management
Extend your Meta budget natively into Reels, Stories, and feed placements.
Local SEO
Make sure nearby searches find you organically too, not just through ads.
Ready to see what your ad account should actually look like?
Get a free audit of your current campaigns, or a starting strategy if you are new to Meta ads.
Get a Free Audit