Show up when someone is already searching for what you sell
Google Search Ads put your business in front of people typing "clinic near me" or "buy sofa Karachi" right now, while display remarketing keeps your name visible to everyone who looked and left.
Your website is invisible at the exact moment someone needs it
Someone in Karachi searches "orthopedic surgeon DHA" or "custom furniture Karachi" tonight, ready to call. If your business is not on that search results page, they call whoever is - usually a competitor who has been running ads for months.
Most business owners who try Google Ads themselves end up paying for the wrong clicks. Broad keywords pull in browsers, students doing research, and people in cities you do not even serve. The budget disappears in a week and nothing shows for it except a confusing dashboard.
Without negative keywords, conversion tracking, and a landing page that actually matches the ad, Google happily spends your money on clicks that were never going to buy - and you have no way to tell which ones those were.
From keyword list to booked calls
A structured build, not a set-and-forget campaign.
Keyword & intent research
- Map high-intent search terms your buyers actually type
- Check local search volume and competitor ad presence
- Build a starting negative keyword list to block waste
Campaign & ad build
- Tightly themed ad groups matched to search intent
- Ad copy with sitelinks, callouts, and call extensions
- Conversion tracking set up before a single rupee spends
Landing page match
- Review or build a page that matches the ad's promise
- Fast load, clear WhatsApp/call CTA above the fold
- Improves Quality Score and lowers your cost per click
Optimize & remarket
- Weekly search term review to prune wasted spend
- Bid and budget adjustments based on real conversions
- Display remarketing to bring back people who did not convert
Here is what you get every month
- Keyword research and ongoing search term mining in Google Ads
- Negative keyword lists maintained weekly to cut wasted clicks
- Search ad copy with sitelink, callout, and call extensions
- Conversion tracking via Google Tag Manager and Google Analytics 4
- Display remarketing banners for people who visited but did not convert
- Landing page review with match-quality recommendations
- Weekly bid, budget, and Quality Score review
- Monthly report on cost per lead, conversions, and spend
Who Google Search Ads work best for
Clinics & Healthcare Providers
- Patients search by symptom, specialty, or location right before booking
- High-intent traffic converts to calls and WhatsApp bookings fast
Real Estate & Property
- Buyers actively search project names, areas, and "for sale" terms
- Search ads catch people at the exact decision-ready stage
B2B & Local Services
- Long sales cycles benefit from capturing intent, not creating it
- Display remarketing keeps you visible during the evaluation period
Simple monthly rate, ad spend separate
Starter
- 1 search campaign
- Core keyword research (up to 20)
- Ad copy (3 variants)
- Conversion tracking setup
- Negative keyword starter list
- Monthly performance report
- Single ad account access
- 1 revision round
Ad spend billed directly by Google, not marked up by us.
Book a Strategy CallGrowth
- Search + display campaigns combined
- Negative keyword refinement
- Expanded keyword set (50+)
- Ad copy (5+ variants) with extensions
- Conversion tracking setup
- Bi-weekly optimization
- Landing page recommendations
- Monthly strategy call
- 2 revision rounds
Ad spend billed directly by Google, not marked up by us.
Book a Strategy CallEnterprise
- Full account (Search, Display, Shopping)
- Advanced bid strategy management
- Unlimited keywords
- Ongoing landing page & CRO input
- Google Analytics 4 integration
- Real-time performance dashboard
- Dedicated account manager
- Weekly strategy calls
- Priority optimization turnaround
Ad spend billed directly by Google, not marked up by us.
Book a Strategy CallThese are the add-on rates when bought on their own. Bundling this with other performance marketing sub-services in a package tier costs less per service.
Questions we hear from Pakistani business owners
Fair concern - the management fee is only part of the cost, ad spend is separate. The honest answer is that Search Ads work best when you can commit a real budget (we suggest PKR 30,000-50,000/month minimum in spend) so the data has room to stabilize. Below that, cost per click volatility makes results unreliable. We will tell you upfront if your budget is too thin to justify starting.
Usually self-managed accounts fail on two things: no negative keywords, so budget leaks to irrelevant searches, and no conversion tracking, so there is no way to see what is actually working. We fix both before spend starts, and we review search terms weekly rather than checking in once a month.
Depends on your business. Meta creates demand by interrupting someone's feed; Google Search captures demand from people who already decided to look. If you sell high-intent local services - clinics, real estate, B2B - Search Ads often outperform Meta on cost per lead. If you sell a discovery product people were not actively searching for, Meta usually does more of the heavy lifting. Many clients run both, with display remarketing tying them together.
Search Ads can generate clicks and calls within days since the ad shows to people already searching. But cost per lead typically takes 6-8 weeks to stabilize as we prune negative keywords and let Google's algorithm gather enough conversion data. Expect the first month to be a calibration period, not a final result.
Pair it with these sub-services
Meta Ads Strategy & Management
Facebook and Instagram campaigns that create demand for products people were not searching for yet.
Landing Page Design & CRO
A page built to match your ad's promise and convert clicks into calls, forms, and WhatsApp chats.
Retargeting Campaigns
Bring back visitors who clicked but did not convert, across Google, Meta, and display networks.
Instagram Ads Management
Native Reels, Stories, and feed placements to complement your search intent traffic.
Local SEO
Make sure nearby searches find you organically too, not just through paid clicks.
Ready to show up when your customers are searching?
Get a free audit of your search opportunity and a straight answer on whether Google Ads is the right move for your business.
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