Reach people scrolling, before they knew they wanted it
Instagram is where visual, discovery-led products win - Reels, Stories, and feed ads built for a platform where people are browsing, not searching. Managed inside Meta Ads Manager, same infrastructure as our Facebook campaigns.
Instagram is not just "Facebook Ads with different creative."
Instagram and Facebook run on the same ad platform, but they are not the same audience or the same intent. Instagram skews younger, more visual, and more discovery-led - people are not searching for your product, they are being introduced to it mid-scroll. Creative that works on Facebook feed often falls flat as a Reel, and vice versa.
Many agencies treat Instagram as an afterthought placement inside a Facebook campaign, reusing the same static image ad across both. That leaves real performance on the table - Instagram rewards native-feeling video and Stories content, not repurposed banner ads.
This service is Instagram-specific creative and placement strategy, run inside the same Meta Ads infrastructure as our Facebook Ads service - so you get Instagram done properly, not Instagram as a leftover checkbox.
Built for how people actually use Instagram
Reels-first creative, Story-native formats, and audiences built around visual discovery, not search intent.
Audience & platform strategy
- Research into who discovers your product on Instagram specifically
- Placement mix decided: Reels, Stories, feed - not defaulted to all three equally
Native creative
- Reels and Stories built to feel like content, not an interruption
- Feed ads designed for a scroll-stopping first frame
Launch & optimize
- Campaign launched with tracking connected from day one
- Budget shifted toward the placements and creative actually performing
Weekly reporting
- Performance reviewed weekly, not checked in once a month
- Creative refreshed before fatigue sets in, not after
What you get for PKR 25,000
- Instagram-specific audience research and targeting
- Reels, Stories, and feed ad creative built natively for each format
- Campaign setup and launch inside Meta Ads Manager
- Weekly optimization based on real placement performance
- Monthly creative refresh to avoid ad fatigue
- Performance report you can actually read, not a raw data export
- WhatsApp support between reporting cycles
Built on tools you can verify, not a black box
Same Meta infrastructure as our Facebook Ads service, with Instagram-native creative and placement strategy on top.
Who this works best for
Visual, discovery-led products
- Product is easy to show, harder to explain in text
- Impulse or discovery-driven purchase behavior
Fashion, beauty, and lifestyle brands
- Audience skews toward Instagram over Facebook
- Product benefits from video and influencer-style creative
Restaurants, cafes, and hospitality
- Ambience and food photography drive the decision
- Local, visual discovery matters more than search intent
Simple, published pricing
Starter
- Feed + Story ad setup
- Basic audience targeting
- 2 creative variants
- Ad copywriting included
- Meta Pixel setup
- Monthly performance report
- Single ad account access
- 1 revision round
Ad spend is billed directly by Meta, separate from the management fee.
Book a Strategy CallGrowth
- Reels ads added
- Lookalike audiences
- 5 creative variants
- Influencer-style creative testing
- Bi-weekly optimization
- Conversion tracking setup
- Monthly strategy call
- 2 revision rounds
Ad spend is billed directly by Meta, separate from the management fee.
Book a Strategy CallEnterprise
- Full-funnel Instagram management
- Cross-platform Meta management
- Dedicated creative production
- Advanced audience segmentation
- Influencer/UGC creative sourcing
- Real-time performance dashboard
- Weekly strategy calls
- Dedicated account manager
Ad spend is billed directly by Meta, separate from the management fee.
Book a Strategy CallSetup is PKR 20,000 one-time across all tiers. Ad spend is billed directly by Meta and is separate from the management fee.
Questions business owners usually ask
Meta Ads Management covers Facebook and Instagram together under one strategy. This is for businesses who specifically want Instagram-led creative and placement strategy prioritized - same platform, sharper focus.
Not necessarily - we can build ad-specific creative from product photos or a short brief. An existing content library helps but is not required to start.
We recommend at least PKR 50,000-200,000/month depending on city and category, enough for Meta's algorithm to exit the learning phase and gather reliable data. We will tell you honestly if your budget is too thin to justify starting.
Not as part of this service by default - this is paid ad management. If influencer collaboration is something you want, we can discuss it as a separate scope during the audit.
Pair it with other services
Meta Ads Strategy & Management
The combined Facebook + Instagram version if you want both platforms under one strategy.
Landing Page Design & CRO
Give Instagram traffic a page built to match the ad, not your generic homepage.
Retargeting Campaigns
Bring back the people who engaged with your Reels but did not convert yet.
Google Ads - Search & Display
Capture people already searching, plus display remarketing to stay in front.
Get in front of people before they searched for you
Get a free audit of whether Instagram-led creative would outperform your current campaigns.
Get a Free Audit